LXA London Marketing Operations
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Anthony · Marketing Coordinator
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Command Centre

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LinkedIn engagement
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Macro milestones

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Strategy hub · read-only, working copy in My Workspace

01

Brand identity & tone guardrails

Considered, evidence-led, never salesy. We show the work and the numbers behind it.
Always: cost certainty, programme control, design intent held to completion.
Never: superlatives without a figure, stock-photo interiors, exclamation marks.
Sign-off: any external copy clears the Head of New Business before upload.
02

Core marketing pillars

Cost certainty in practice30%
Project management craft25%
Interior design intent25%
People & studio culture20%
Launch mix weights toward pillars 1 and 3 through October.
03

Target audience personas

Client-side head of property — needs a defensible budget and a date she can commit to.
Developer / asset manager — buys programme control and risk transfer.
Architect & design partner — referral source; buys design intent surviving value engineering.
04

Q4 strategic objectives

Relaunch site with clean QA on 7 OctOn track
Launch LXA London social channelsOn track
Four award entries submitted by NovAt risk
Corporate credential rollout completeOn track

My Workspace

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Pillars & strategy

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Tone — evidence-led, never salesy. A figure behind every claim.
Never — superlatives without a number, stock interiors, exclamation marks.
Sign-off — external copy clears the Head of New Business before it goes live.
Q4 focus — weight the mix to cost certainty and design intent through the 7 Oct launch.

Content pipeline

Idea to published
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Intake desk

Standardised brief in, tracked project out

Project Strategic goal Copy Asset Creative
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Production board

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Master asset vault

Live templates with document engagement

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Entry deadline calendar

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Awards database

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Published PR

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Monthly reporting ledger

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Sources: Instagram Insights, LinkedIn Analytics, GA4. Pull on the first working day of the month. Entries save as you type.

Quarterly marketing reports

Holding slots for the quarterly workbook. Note the file reference here; the sheet itself gets wired in once you send it.

Awaiting workbook
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Upload slot reserved for the quarterly Excel workbook.
Send the sheet and I will map its columns into this section.

Tasks

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Recurring

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By category

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